making measurement make sense

blue ribbon task force

• Barry Salzman

  Managing Director
  Media and Platforms, Americas Google

• Bill Koenigsberg

  Vice President
  President, CEO & FounderHorizon Media

• Bryan Wiener

  CEO
  360i

• David Friedman

  Marketing Chief
  Sears

• Esther Lee

  Senior Vice President
  AT&T

• Deborah Meyer

  CMO
  Pulte Homes

• Greg Osberg

  Publisher and CEO
  Philadephia Media Network

• Henrique De Castro

  President Global Media,
  Mobile & Platforms Google

• Jack Haber

  VP Global Advertising & Digital Colgate-Palmolive

• Jack Klues

  Managing PartnerVivaKi

• Jackie Kelly

  Global CEO
  Universal McCann

• Jason Kint

  SVPCBS Interactive

• John Kennedy

  Vice President
  Corporate MarketingIBM

• John Montgomery

  COO
  GroupM Interaction, USA GroupM

• Lisa Cochrane

  SVP Marketing
  Allstate

• Marie Devlin

  SVP, Global Advertising,
  Media, and Sponsorships American Express

• Martin Cass

  President
  Carat USA

• Paul Caine EVP Chief Revenue Officer

  EVP Chief Revenue OfficerTime Inc.

• Peter Naylor

  EVP Advertising SalesNBC Universal

• Shubu Mitra

  Director, Connection Planning Effectiveness & ProductivityCoca-Cola

• Wayne Powers

  SVP
  North America Sales Yahoo!

• Wendy Clark

  SVP, Integrated Marketing Communications & CapabilitiesCoca-Cola

brand exposure

• Artie Bulgrin

  SVP, Research and AnalyticsESPN

• Christine Kubisztal

  Director, Media Services Walgreens

• Dan Murphy

  SVP of Interactive Research & Ad TrafficUnivision

• David Cohen

  Chief Media OfficerUniversal McCann

• Esco Strong

  Director, Exchange Marketplace ManagementMicrosoft

• Helen Katz

  Research Director at Starcom MediaVestDigitas

• Linda Brooks

  PresidentIngenuity

• Lyle Schwartz

  Managing PartnerGroupM

• Michael Atkin

  Principal at Michael Atkin Communications LLCOmnicom

• Michael Zimbalist

  Research & Development OperationsThe New York Times

grp currency

• Brad Smallwood

  Head of Measurement and InsightsFacebook

• Dave Smith

  Chief Executive Officer and FounderMediasmith

• David Cohen

  Director, Media ServicesUniversal McCann

• David Coletti

  VP, Digital Media Research & AnalyticsESPN

• Ed Gold

  Advertising DirectorState Farm

• Joe Barone

  Managing Director, Digital Advertising OperationsGroupM

• Kate Sirkin

  EVP ResearchStarcom MediaVest Group

• Michael Zimbalist

  Vice President Research & Development OperationsThe New York Times

• Nadine McHugh

  Vice President, Global Integrated Media CommunicationsColgate-Palmolive

• Pattie Glod

  VP of Marketing and Media, Brand and Creative ServicesLimited Brands

• Sanaz Ahari

  Senior Product ManagerGoogle

• Vikki Schwartzman

  Senior Vice President, Media InvestmentsL’Oreal

brand impact

• Betsy Frank

  Chief Research & Insights OfficerTime Inc.

• Brian Hovis

  Online Advertising ManagerIntuit

• Dave Bulger

  Senior Partner/DirectorEric Mower & Associates

• Gordon Abel

  Executive Director, Digital MarketingJ.P. Morgan

• Kate Sirkin

  Executive Vice President, Global Research DirectorStarcom MediaVest Group

• Ken Mallon

  VP & Head, Yahoo! AdLabsYahoo!

• Mark Fishkin

  VP, Digital SalesWall Street Journal

• Roy Elvove

  EVP, Director Worldwide CommunicationsBBDO

• Tom Arrix

  Vice President of SalesFacebook

viewable impression

• Bill Nielsen

  Director, Industry OutreachMicrosoft

• Florent De Gantes

  Product ManagerGoogle

• Geoff Coco

  Group Product Manager, Atlas Technology Partner AllianceMicrosoft

• Grace Liau

  SVP, Partnerships: Platforms & Ad Ops COEVivaKi

• Joey Trotz

  Sr. Director, Strategic Advertising & Digital TechnologiesTurner Broadcasting System

• Julian Zilberbrand

  SVP Global Digital DirectorStarcom MediaVest Group

• Mitchell Weinstein

  SVP, Director of Ad OperationsUniversal McCann

• Sanaz Ahari

  Senior Product ManagerGoogle

• Steven Gold

  Digital Sales Operations ExecutiveNBC Universal

• Zack Rogers

  SVP Revenue OperationsCBS Interactive

the companies