FAST (Future of Advertising Stakeholders) meets. Measurement was a core topic.
First IAB briefing on Making Measurement Make Sense
Leading marketers, agencies and publishers agree on ground-breaking Guiding Principles of Digital Measurement. Click here for more.
Results of Publisher Pilot Program guides 3MS to viewable impressions with 50% of ad seen for one second
Results of Agency Pilot Program expected
Industry continues aggressive testing of viewable impressions
Soft rollout of Banner Classification System