FAST (Future of Advertising Stakeholders) meets. Measurement was a core topic.
First IAB briefing on Making Measurement Make Sense
Leading marketers, agencies and publishers agree on ground-breaking Guiding Principles of Digital Measurement. Click here for more.
Results of Publisher Pilot Program guides 3MS to viewable impressions with 50% of ad seen for one second
Results of Agency Pilot Program expected
Industry continues aggressive testing of viewable impressions
Soft rollout of Banner Classification System
McKinsey helps IAB and 4A’s assess the measurement problem and potential solutions
ANA, 4A’s & IAB join forces to "Make Measurement Make Sense" - supported by Bain and MediaLink. Click here for more.
3MS Initiative releases Five-Part Digital Marketing Measurement Solution. Click here for more.
MRC takes over implementation of viewable ad impression testing and standard development from Bain
Evolution to digital GRPs begins
Industry broadly adopts digital GRPs
View-throughs, attitudinal measures, social activity metrics