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Better Safe than Sorry by IAB’s Sherrill Mane
TThe ecosystem needs to know how SafeFrame alleviates the viewability measurement challenges already apparent. We need to know from many voices what SafeFrame testing tells us. And, most of all, we need to work together to assure an orderly transition to viewable currency for brand advertising online. The time is now. No more waiting. If we don’t move toward this currency exchange taking effect by January 2014, the demand from the buy-side will likely overtake the desire to avert a chaotic, messy supply chain.
More …MRC Applauds the Introduction of IAB’s SafeFrame 1.0 Specification
The Media Rating Council expressed its strong support for the IAB release of its SafeFrame 1.0 technology specification, saying that the introduction of SafeFrame represents “a key milestone event” in the online industry’s path to the introduction of a viewable impression-based currency for digital brand advertising.
More …SafeFrame & the Drive to Viewability
On April 15, IAB is hosted an opportunity to converse with key technical players behind the release of SafeFrame. The discussion featured participation from the MRC, as well as the Yahoo! and Microsoft co-chairs of the IAB SafeFrame Initiative.
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